Launched in spring 2018, the Watch Photo Awards reward the best watch photographs on six specific themes, every month from May to October. The WPA jury first selects a shortlist of ten from the photos submitted each month, based on the criteria of creativity, respect of the subject and technical excellence. These ten photos are published by WPA’s media partners. The public then vote for their favourite photos, and the photographer with the most votes wins a weekend for two in a five-star hotel in Geneva.
The photographers of the ten photos shortlisted each month are invited to the inauguration of the WPA photo exhibition at the Musée d’Art et d’Histoire in Geneva in early November, where all sixty photos are put on display. This exhibition takes place alongside that of the Grand Prix d’Horlogerie de Genève.
The winning entries from the six monthly competitions are then put to a final public vote to decide the best photo of the year. The winning photographer is invited to become of member of the jury for the following year’s contest, and is awarded the WPA trophy.